Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at 
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak What percentage of my marketing budget should I allocate for online marketing?
Tuesday, May 4th, 2010 at
12:00 am
louisvuittonchild asked:
I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?
Tagged with: Operating Budget • Trade Journals • Trade Marketing
Filed under: Search Engine Optimization
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The Best Marketing Program
You can test how well PPC works for you with a very short test, $100-$200.
I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your thank you / sales lead page.
You’ll be able to determine the ROI of PPC within a short time, and short spend.
Hope this helps!
The Best Marketing Program
50% for online marketing.
Another suggestion
Hire the Sales person to advertiste your business.
The Best Marketing Program
You can test how well PPC works for you with a very short test, $100-$200.
I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.
Create your most compelling ad copy and target popular keywords in your space.
Implement the conversion tracking code provided by Google / Yahoo on your thank you / sales lead page.
You’ll be able to determine the ROI of PPC within a short time, and short spend.
Hope this helps!